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Jun 11, 2014

deckchair on deserted beach

Let me start by saying I LOVE simplicity and I am especially keen to see simplicity on the web. To me, there is nothing more frustrating than an overly complicated application or website. At first glance it might look clever and sophisticated but if it becomes a puzzle to accomplish the most basic tasks then there is something wrong in my opinion. If I wanted to torture my brain until blood came out of my ears then I would get into rocket science, brain surgery or perhaps those cryptic crosswords that appear on the back of oversized newspapers. Simplicity and ease of use are undoubtedly some of the reasons why Twitter became so popular; 140 characters, no complicated formatting, your granny could use it - and many do.


Jun 11, 2014

A young lady in a flexible yoga pose

I was recently talking with a friend who works for a mid sized design agency about work procedures and methods. We discussed different types of website and how we go about tailoring the end result to our client’s expectations. It soon became apparent that we each had our regular tried and tested methods which had become almost ‘set in stone’ and it lead me to thinking about the flexibility of our systems and when it becomes appropriate to break out of our ‘comfort zone’ and perhaps look at adapting and changing our methods...