Jul 15, 2016
A while back I wrote about promoting a local business using Google Places and it is still an essential part of marketing a business on the web.
Places has been updated somewhat and is now called Google My Business and there is now also a dedicated app available (search for Google My Business). The basic idea remains the same; a listing will get your business seen in Google Search, Maps and Google Plus and it is still the most cost effective way to advertise your business on Google - you don’t get any more ‘cost effective’ than free, so get your info out there!
May 20, 2016
Continuing on from my article Copywriting For A Small Business Website, I thought it might be an idea to look at some of the content typically found on a business website. More specifically; what content must be included what can be left out etc...
Apr 19, 2016
Everybody knows the maxim you can’t fit a square peg into a round hole, don’t they? Well the same holds true for photographs and images on web pages. For example; if there is a section or placeholder on a web page which is wider than it is tall then it follows that the content that will fill the space should also be wider than it is tall.
If this is all too obvious for you then please forgive me but judging by the countless times I have been supplied with the complete opposite it would appear that it is not so intuitive to some so in the spirit of keeping things simple I thought I would have a go at knocking up some guidelines that might be useful...
Apr 5, 2016
Are you looking for somebody to take over the upkeep and maintenance of your Website? Do you want to add new content regularly? Keep your templates, plugins and modules up to date? Maintain a portfolio or image gallery?
Keeping a website maintained and up to date can be a real pain when you're trying to focus on the other essential parts of running a business...
Feb 13, 2016
There are many reasons why a number of people might need to share a document. Perhaps staff regularly send out a ‘boilerplate’ letter, email or application form and it is important that they use the same up to date version. Everybody needs to have the correct one so it makes sense to email the file to all concerned right? Emailing it ensures that each recipient has their own ‘official’ copy and it could also be suggested that users save it to their desktops so it can easily be found when needed.
The problem is that by emailing everybody in the loop, lots of copies of the same thing have been created for each user to do with as they please. When there are multiple copies of the same file out ‘in the wild’ it can lead to all sorts of errors and inconsistencies being introduced. For example...