Mar 4, 2017
Imagine you have paid good money to have a website designed but nobody knows it is there. It’s a common scenario. No matter how well designed or enthralling the content, unless some basic steps have been carried out to ensure the website can be found in search engines it might as well not exist.
You might immediately think that there is a price to pay and you will need to hire a professional to make your website more visible, but this needn’t be the case. If you have the time and the inclination there is no reason why you can’t carry out some very useful and effective actions yourself...
Feb 27, 2017
I’m not great at social media. I don’t tweet nearly as often as I should, my Facebook Page hasn’t been updated in ages and I can’t remember the last time I looked at Google Plus. So I certainly couldn’t be described as a social media junkie.
But despite my lack of updates, I do have a look at other people’s messages fairly often - if several times a week can be thought of as ‘fairly often’ that is. One thing I’ve noticed is that quite a lot of local businesses seem to be missing the point entirely...
Nov 11, 2016
Have you ever dreamed of escaping the 9 to 5 and enjoying the freedom of working from home? Perhaps you simply want to enjoy making some extra cash on your own terms? If the answer to either of those questions is "yes" then I believe you will be interested to read my book The Magic In A Freelance Web Design Business.
This isn't a book about how to design Websites, you've already got that covered. Instead, it is packed with genuine practical advice backed up with real life examples showing exactly how to take control, be your own boss, win clients and make money working from home. I have condensed ten years of real life experience into the pages and produced a guide that is packed with answers.
Jul 15, 2016
A while back I wrote about promoting a local business using Google Places and it is still an essential part of marketing a business on the web.
Places has been updated somewhat and is now called Google My Business and there is now also a dedicated app available (search for Google My Business). The basic idea remains the same; a listing will get your business seen in Google Search, Maps and Google Plus and it is still the most cost effective way to advertise your business on Google - you don’t get any more ‘cost effective’ than free, so get your info out there!
May 20, 2016
Continuing on from my article Copywriting For A Small Business Website, I thought it might be an idea to look at some of the content typically found on a business website. More specifically; what content must be included what can be left out etc...
It is pretty obvious that the content you would expect to see can vary depending on the type of website. For example, an eCommerce website will usually feature products and product categories more prominently than news or informational pages and a portfolio type site will definitely feature plenty of quality images.
Some content and pages which have become commonplace on a Website include...