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Nov 14, 2017

Elements to learn about SEO signpost

I recently received a call from somebody who asked about learning SEO. Apparently the office junior had been tasked with sorting it out and he was wondering where she should go to learn it; as if there was a page of instructions she could read and immediately become an expert. I got the distinct impression he thought it was something which could be all done and dusted before the end of the week. By which time the company Website would be at the top of Google...

Mar 4, 2017

Reap what you sow

Imagine you have paid good money to have a website designed but nobody knows it is there. It’s a common scenario. No matter how well designed or enthralling the content, unless some basic steps have been carried out to promote a website and ensure it can be found in search engines it might as well not exist.

You might immediately think that there is a price to pay and you will need to hire a professional to make your website more visible, but this needn’t be the case. If you have the time and the inclination there is no reason why you can’t carry out some very useful and effective website promotion yourself...

Jun 11, 2014

3D SEO letters with androgynous cartoon figurine waving from behind

The comparatively low cost of building a Website makes it one of the most cost effective ways of promoting a business. Even the smallest business can benefit from an online presence - provided it is an effective one.

One of the basic necessities of promoting your business with a Website is that it must be able to be found in search engines. Without this simple thing your site is effectively invisible to the general public and may as well not even exist. Disillusionment can soon set in when the company Website does not appear to be 'performing' and bringing in customers...