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Jun 11, 2014

How To Promote A Local Small Business | Part One

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Ok, first things first:-

How To Get Your Free Google Places Listing

Simply point your browser at www.google.com/local/add and enter the details for your business. It is all very straightforward and there are no trick questions, but…

A word of warning – never ever ever try to ‘spam’ Google, and by ‘spam’ I mean falsify information to try to make you look better, more important, etc You may get away with it in the short term, but eventually you will get found out and YOUR ACCOUNT WILL GET SUSPENDED!

So use your legitimate business name, trading address and contact details and don’t try to fill your listing with lots of unnecessary keyword phrases. For further information about what constitutes a good Google Places listing check out the Quality Guidelines published by the big G themselves at http://www.google.com/support/places/bin/answer.py?hl=en&answer=107528

Once you have created your business presence on Google Places you will need to verify that you are indeed the business owner. It’s a very simple process which involves entering a unique code which is sent to you automatically either to a mobile phone or landline, or by postcard. Obviously the first two options are the quickest.

Once all this is done your listing will start to show up, not just for local search results, but also in the mainstream SERPS (Search Engine Results Pages) when your location name is entered with the search phrase. How high up you appear within those results depends on a number of factors, but some of the things you can do to help are:-

  • Including plenty of accurate information
  • Uploading product images
  • Creating offers and coupons
  • Getting customer reviews


Can Internet Marketing Explode Your Local Business Profits?

Next time I want to consider just what type of local small business will benefit most from Internet Marketing and Search Engine Optimization and look at some methods and examples. But for now, please consider following me onTwitter, Liking my Facebook Page, or subscribing to my RSS feed so that you don’t miss out on the latest updates and offers.

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About The Author

Tony Williams

Tony Williams is the founder of TDL Web Developments and specialises in creating effective and affordable Web solutions for local businesses in Wirral.

Follow on Twitter @tdlwebs

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